Britten Shuford is Co-Founder of PRG Hospitality Group LLC and PRG Investment & Management, Inc. He joined the predecessor company, Pacifica Capital Group, in 1998. He began leading the organization in 2005 with the late co-founder and was the co-principal of the firm. He has orchestrated more than $1 billion in commercial real estate transactions in the course of his career totaling over 8 million square feet. Mr. Shuford was acting Managing Partner of Pacifica Colony Palms LLC, which developed, owned and operated the Colony Palms Hotel in Palm Springs. Since 2008, he has also been active in the ownership and management of other boutique hotels in California as well as expanding the PRG Hospitality platform.
In 2015, Real Estate Forum Magazine named Mr. Shuford to its “Top 40 Under 50” in the US List. He was the youngest member ever elected to the Board of Directors of the AIR Commercial Real Estate Association, the largest organization of its kind in the United States. Mr. Shuford was the youngest member ever admitted to the Los Angeles Chapter of SIOR.
Mr. Shuford earned his Bachelor’s Degree in Business Administration from Loyola Marymount University. In addition to his primary charitable focus of assisting children in inner city communities, Mr. Shuford serves on the Board of Directors of the Steven Ohren Foundation with a mission to assist elderly individuals in need of medical care and lacking financial means.
David Dittmer is Co-Founder of PRG Hospitality Group LLC and PRG Investment & Management, Inc. He joined the predecessor company, Pacifica Capital Group, in 2005 and was actively involved in the development and operation of the Colony Palms Hotel in Palm Springs, California. He possesses extensive experience within the boutique hotel sector.
Under the late Steven Ohren’s leadership, Mr. Dittmer was engaged during the construction and opening phases. Shortly after the Colony Palms’ full opening in early 2008, Mr. Dittmer was appointed General Manager of the property and became employed by the hotel. Under Mr. Dittmer’s General Management leadership, Colony Palms Hotel established worldwide prominence including accolades such as Worldwide “Hot List” status by Condé Nast and comparable status by Travel + Leisure Magazine. In addition, Mr. Dittmer was instrumental in developing the Colony Palms’ yield management strategies and principles, resulting in superior performance relative to the national boutique sector. Despite a limited room count, Mr. Dittmer’s deep focus on the fundamental economics in hospitality management resulted in the Colony Palms Hotel surpassing national averages in key profitability metrics.
He graduated from UC Berkeley with a Bachelor’s degree in Legal Studies and was Valedictorian of the department. He received Highest Honors from the University and was also nominated to Phi Beta Kappa.
CLIFFORD LORD, JR.
Clifford (“Kip”) Lord is Co-Founder of PRG Hospitality Group LLC and PRG Investment & Management, Inc. He joined the predecessor company, Pacifica Capital Group, in 1995 and was actively involved as a lead partner in the acquisitions, asset management and ultimate disposition of the firm’s 4 million square foot Southern California commercial real estate portfolio.
In 1997, Mr. Lord founded Pacifica Capital Gestion, (“PCG”), a Madrid, Spain based affiliate to invest in Spain. In 2001, PCG in partnership with Apollo Real Estate and via a complex land assemblage, entitled 200 acres of land for mixed-use development in the City of Madrid. In 2006 PCG in partnership with several municipalities and multiple landowners, assembled four additional projects in Spain totaling 1,400 acres of land zoned for retail and industrial use.
Mr. Lord continues to serve as PCG’s Managing Director and oversees its real estate and private equity interests. Mr. Lord is a graduate of the University of California, Santa Barbara. He attended the University of Madrid in 1977-1978 and speaks fluent Spanish.
DIRECTOR OF HOTEL OPERATIONS
Jason Perry is Director of Hotel Operations and is responsible for overseeing PRG’s boutique hotel portfolio in California. Mr. Perry has worked with PRG’s affiliated companies since 2009 starting with the Colony Palms Hotel in Palm Springs, California. He has extensive experience and knowledge in operating four star boutique hotels, including winners of Conde Nast’s prestigious ‘Hot List’ and Travel + Leisure’s “It List”.
He has been instrumental in PRG’s growth, which included serving as opening General Manager at Sparrows Lodge, Holiday House and Sands Hotel & Spa.
In his position of Director of Hotel Operations, Mr. Perry works closely with the General Managers at each of the properties in both executing strategic and best practice initiatives.
Mr. Perry is a native of La Quinta, California.
DIRECTOR OF REVENUE
Bobby Macias is Director of Revenue overseeing revenue management and distribution strategy for PRG’s boutique hotel portfolio. Mr. Macias manages day to day yield operations focusing on Daily pick-up analysis and strategy adjustments to maximize revpar. Mr. Macias started his hotel career in a world destination travel market, Santa Monica. Highly competitive with multiple market segments provided a steep learning curve that has translated into being highly skilled in revenue management. First starting at a Starwood property, Le Meridien Delfina of Santa Monica, then a luxury boutique property, Viceroy of Santa Monica, Mr. Macias contributed to immense growth through his roles in accounting, revenue management, and client and guest relations.
Mr. Macias is a graduate in economics from Cal State University of San Marcos.
CENTRAL COAST REGIONAL DIRECTOR
Kevan Beall is Central Coast Regional Director and is responsible for overseeing PRG’s boutique hotel portfolio in San Luis Obispo County, CA. Mr. Beall has worked with PRG since 2018 when he started as the General Manager of Cambria Beach Lodge. His distinct experience in managing housekeeping departments, overseeing property renovations and opening new developments has been invaluable to his career. He has a true passion for boutique lifestyle hotels and creating an inspirational guest experience.
Mr. Beall earned his Bachelor’s Degree from Humboldt State University in Recreation Administration – Tourism Management and graduated Summa Cum Laude. His professional experience has taken him to positions in Chile, Argentina, Bolivia, Peru, Ecuador, and Breckenridge, CO before deciding to permanently reside on the Central Coast of California. He speaks fluent Spanish.